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How Style Has Evolved Over The Last 100 Years

Fashion is a mirror reflecting the cultural, social, and political landscapes of its time. Over the past century, styles have transformed dramatically, echoing the changing ideals, movements, and technological advancements that have shaped our world. Let's embark on a journey through the decades, exploring the fascinating evolution of fashion and how it has been influenced by the spirit of each era.

The Roaring 20s: Embracing Freedom and Modernity

The 1920s marked a revolution in women's fashion, with the iconic flapper style symbolising independence and modernity. Short haircuts like the daring bob, paired with loose, straight dresses adorned with fringe or beading, embodied the rebellious spirit of the Jazz Age. Finger waves and pin curls became popular styling techniques, reflecting the era's glamour and sophistication.

1920's Style

The 30s and 40s: Elegance and Practicality

As the world grappled with economic turmoil and war, fashion took a more practical turn. The 1930s saw a shift towards simple, figure-skimming silhouettes made from affordable fabrics like silk or rayon. High necklines, long sleeves, and modest hemlines dominated bridal and everyday wear throughout the 1940s, reflecting the era's austerity.

1930's & 1940's Style

The 50s: The Birth of the Feminine Silhouette

The post-war era ushered in a new era of femininity and domesticity. Full, voluptuous skirts and the iconic hourglass silhouette, epitomised by Christian Dior's "New Look," became the epitome of 1950s fashion. Glamorous ball gowns and the introduction of the strapless dress marked a return to opulence and extravagance.

1950's Style

The 60s: Youth Culture and Rebellion

The 1960s witnessed a cultural revolution, with fashion reflecting the youth's desire for self-expression and rebellion against societal norms. Miniskirts, bold prints, and vibrant colours became emblems of the decade, while the androgynous mod look, popularised by icons like Twiggy, challenged traditional gender norms.

1960's Style

The 70s: Individuality and Experimentation

The 1970s were a time of experimentation and individuality. Bell-bottoms, platform shoes, and bold patterns dominated menswear, while women embraced the bohemian aesthetic with flowy dresses and the rise of the hippie counterculture. Disco fever also left its mark, with glitzy, skin-tight ensembles gracing the dance floors.

1970's Style

The 80s: Excess and Extravagance

The 1980s were all about excess and extravagance. Big hair, perms, and bold colours reigned supreme, reflecting the decade's opulence. Power dressing, with broad shoulders and bold patterns, became a symbol of success in the corporate world, while streetwear and hip-hop culture also influenced fashion trends.

1980's Style

The 90s: Minimalism and Grunge

In contrast to the excesses of the 80s, the 1990s embraced a more minimalist and casual aesthetic. Grunge-inspired looks,  characterised by unkempt hair and distressed denim, became popular, while sleek and polished styles like the iconic "Rachel" haircut from Friends also had their moment,

1990's Style

The 2000s and Beyond: Diversity and Self-Expression

As we entered the new millennium, fashion became increasingly diverse and inclusive, reflecting the globalised world and the rise of social media. From bold streetwear to sustainable and ethical fashion, individuality and self-expression have taken centre stage. Trends like athleisure, minimalism, and gender-fluid fashion have all left their mark, reflecting the ever-evolving spirit of our times.

2000's Style

In conclusion, the history of fashion over the last 100 years is a captivating tale of cultural shifts, technological advancements, and changing ideals of beauty. From the rebellious flappers of the 1920s to the bold and eclectic styles of today, fashion has been a powerful form of self-expression, reflecting the zeitgeist of each era. As we look to the future, one thing is certain: the journey of style is far from over, and there are endless possibilities for creativity and individuality to flourish.


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